Art & Science of Typography
Fonts may seem like nothing more than the clothes that words wear, but they actually play a crucial role in how our brains process information.
About the Typography Booth
Gique's Art & Science of Typography booth is an interactive learning experience that enables families to discover the fascinating intersection of design, psychology, and communication through typography. Our booth has been featured at Cambridge Science Festivals from 2014-2016, engaging thousands of learners of all ages.
What You'll Learn
Typography is more than just visual design - it's a complex cognitive process. At our booth, participants discover how:
- Different fonts affect reading speed and comprehension
- Typography influences emotions and perception
- Letter shapes are constructed and designed
- Font choices impact accessibility and communication
- Design principles apply to everyday text we read
Interactive Activities
Our Typography booth features three types of engaging, hands-on experiences:
Learning Activities
Explore typography concepts through visual demonstrations and interactive displays that reveal how fonts work.
iPad Games
Play interactive games that teach typography principles through fun, engaging digital experiences.
Font Creation
Design your own letters and fonts, learning the artistic and technical process behind typeface design.
Event History
Our Typography booth has been a featured attraction at multiple Cambridge Science Festivals:
- Cambridge Science Festival 2016 - Science Carnival & Robot Zoo
- Cambridge Science Festival 2015 - Science Carnival & Robot Zoo
- Cambridge Science Festival 2014 - Science Carnival & Robot Zoo
The Science Behind Typography
Typography is a perfect example of how art and science intersect. The fonts we choose affect:
Cognitive Processing
Our brains process different fonts at different speeds. Legible fonts improve reading comprehension and reduce cognitive load.
Emotional Response
Font choices evoke emotions and set tone. A playful font creates a different feeling than a formal serif typeface.
Accessibility
Typography decisions impact readability for people with visual impairments, dyslexia, and other accessibility needs.
Communication
The way text looks affects how the message is received. Typography is a visual language that enhances written communication.
Photos
We've had a great time at the 2014 — 2016 Cambridge Science Festivals teaching families about the art & science of typography! Check out the Facebook albums from our appearance at the 2014 and 2015 CSF Science Carnivals & Robot Zoos below.
See our Facebook page here.